Privacy policy

Last updated: September 2026

At LOTAS Fashion, your privacy matters to us.

We believe that a premium shopping experience should be built on trust, transparency and respect. This Privacy Policy explains how LOTAS Fashion collects, uses, stores and protects your personal information when you visit our website, place an order, contact us or otherwise interact with our services.

By using our website, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

When you visit or use the LOTAS Fashion website, we may collect certain information that is necessary to provide our services and improve your shopping experience.

Information you provide directly

Depending on how you interact with us, this may include:

  • Full name
  • Billing and shipping address
  • Email address
  • Phone number
  • Order details
  • Product and purchase information
  • Information you provide when contacting customer support
  • Information you provide when submitting a review or other content

We only request information that is reasonably necessary for the relevant purpose.

Information collected automatically

When you browse our website, certain technical information may be collected automatically, including:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Pages viewed
  • Referring website
  • Approximate location derived from technical information
  • Website interaction and usage information

This information helps us understand how visitors use our website and allows us to maintain, improve and secure our services.

2. How We Use Your Information

We may use your personal information to:

  • Process and fulfill your orders
  • Arrange shipping and delivery
  • Process payments through our payment providers
  • Provide customer support
  • Communicate with you about your order
  • Respond to questions or requests
  • Manage returns, refunds and replacements
  • Improve our website and services
  • Personalize your shopping experience
  • Detect and prevent fraud or unauthorized activity
  • Maintain website security
  • Comply with applicable legal and regulatory obligations
  • Send marketing communications where permitted and where you have provided the necessary consent

We only use personal information where we have an appropriate legal basis to do so.

3. Marketing Communications

If you choose to subscribe to our newsletter or marketing communications, we may use your email address to send you information such as:

  • New collections
  • New product launches
  • Special offers
  • Seasonal promotions
  • LOTAS Fashion updates
  • Other relevant brand communications

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails.

Unsubscribing from marketing communications will not affect essential communications relating to your orders or transactions.

4. Cookies & Similar Technologies

LOTAS Fashion and our service providers may use cookies and similar technologies to operate our website and understand how visitors interact with it.

Cookies may be used for purposes such as:

  • Website functionality
  • Security
  • Shopping cart functionality
  • Remembering preferences
  • Analytics
  • Measuring website performance
  • Advertising and marketing
  • Understanding customer interactions

Some cookies are necessary for the website to function properly, while others may be optional depending on their purpose and applicable law.

You may be able to manage or disable certain cookies through your browser or available cookie settings.

Disabling certain cookies may affect the functionality of parts of our website.

5. Shopify

Our online store is powered by Shopify, which provides the technology used to operate our ecommerce platform.

Shopify may process information relating to your visit, account, shopping activity and transactions as necessary to provide its services.

Information submitted through our store may therefore be processed by Shopify and its service providers in accordance with their applicable privacy practices.

6. Payment Information

Payments made through our website are processed by third-party payment providers.

LOTAS Fashion generally does not directly store complete payment card details on our own systems.

Payment providers may collect and process information necessary to authorize and complete your transaction, prevent fraud and comply with applicable requirements.

Your payment information is handled according to the applicable payment provider's privacy policy and security practices.

7. Shipping & Fulfillment Partners

To fulfill your order, we may need to share relevant information with our shipping, logistics and fulfillment partners.

This may include:

  • Customer name
  • Shipping address
  • Contact information
  • Order details
  • Product information

This information is shared only to the extent reasonably necessary to process and deliver your order, provide customer support or resolve shipping-related issues.

8. Service Providers

We may work with trusted third-party service providers that help us operate our business.

These may include providers involved in:

  • Ecommerce services
  • Payment processing
  • Shipping and fulfillment
  • Email communications
  • Customer support
  • Website analytics
  • Advertising
  • Fraud prevention
  • Website security
  • Technical services

Where third parties process personal information on our behalf, we take reasonable steps to ensure that appropriate protections are in place.

9. Analytics & Advertising

We may use analytics and advertising technologies to understand how visitors interact with our website and to measure the effectiveness of our marketing.

These services may use cookies, pixels or similar technologies.

Depending on your choices and applicable law, information may be used to:

  • Measure advertising performance
  • Understand website traffic
  • Improve our marketing
  • Create relevant audiences
  • Deliver or measure personalized advertising
  • Understand customer journeys across our website

Where required, we will request appropriate consent before using non-essential tracking technologies.

10. Social Media

LOTAS Fashion may provide links or integrations with social media platforms such as Facebook, Instagram, Pinterest or WhatsApp.

If you interact with these services, the relevant platform may collect information according to its own privacy policy.

We recommend reviewing the privacy policies of the social media services you use.

11. How We Protect Your Information

We take reasonable technical and organizational measures to help protect your personal information from:

  • Unauthorized access
  • Loss
  • Misuse
  • Alteration
  • Disclosure
  • Destruction

However, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure.

For this reason, while we take reasonable precautions, we cannot guarantee absolute security.

12. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The retention period may depend on:

  • The purpose for which the information was collected
  • Whether you have an ongoing relationship with us
  • Legal and accounting requirements
  • Fraud prevention requirements
  • Dispute resolution
  • Our legitimate business needs

When information is no longer required, we may securely delete, anonymize or otherwise dispose of it where appropriate.

13. Your Privacy Rights

Depending on where you live and the laws that apply to you, you may have certain rights relating to your personal information.

These may include the right to:

  • Request access to personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of certain information
  • Request restriction of certain processing
  • Object to certain uses of your information
  • Request portability of certain information
  • Withdraw consent where processing is based on consent
  • Opt out of direct marketing communications

Some rights may be subject to legal exceptions or limitations.

To exercise an applicable privacy right, please contact us using the details provided below.

14. UK & European Privacy Rights

If you are located in the United Kingdom or European Economic Area, applicable data protection laws may provide you with additional rights concerning your personal information.

Depending on the circumstances, we may rely on one or more of the following legal bases for processing personal information:

  • Contract: where processing is necessary to provide products or services you have requested.

  • Legal obligation: where processing is necessary to comply with applicable law.

  • Legitimate interests: where processing is reasonably necessary for our legitimate business interests and does not override your rights.

  • Consent: where you have given consent for a specific purpose.

Where we rely on consent, you may withdraw that consent at any time.

15. International Data Transfers

Because we work with technology, payment, shipping, fulfillment and service providers, your information may be processed or stored in countries outside the country where you live.

Where applicable, we take reasonable steps to ensure that international transfers of personal information are handled in accordance with applicable data protection requirements.

16. Children's Privacy

Our website is not intended to be used by children who are not legally permitted to make purchases or provide personal information without appropriate authorization.

We do not knowingly collect personal information from children for the purpose of making unauthorized purchases.

If you believe a child has provided personal information to us improperly, please contact us so that we can review the situation.

17. Third-Party Websites

Our website may contain links to websites or services operated by third parties.

LOTAS Fashion is not responsible for the privacy practices, security or content of websites that we do not control.

We recommend reviewing the privacy policy of any third-party website before providing personal information.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

  • Our business
  • Our website
  • Technology and service providers
  • Data protection practices
  • Applicable legal or regulatory requirements

When we make changes, we will update the “Last updated” date at the top of this page.

We encourage you to review this page periodically so that you remain informed about how we handle personal information.

19. Contact Us

If you have questions about this Privacy Policy or how LOTAS Fashion handles your personal information, please contact us.

LOTAS Fashion
Email: support@lotasfashion.com
WhatsApp: Chat with us on WhatsApp

We will make reasonable efforts to respond to privacy-related requests within the timeframe required by applicable law.

LOTAS Fashion
Timeless Style Inspired by Nature.